The Latin word "cultura" also means "tending the soil". Applied to our company, this definition means that something can only grow if the ground has been cared for. A company's gardeners are its employees - everyone from apprentice to director - and their conduct determines events at the company and the company's success.
It will never be possible to fully describe corporate culture in words because it is something that develops gradually and is rooted in company traditions. You can sense the culture of an industrial company, workshop or garage the first time you enter it, when you are in contact with a new supplier or holding a sales discussion the first time you visit a customer.